about

Hi. I’m Claudia, freelance graphic & digital designer, collaborating with a vast array of people, brands and agencies, of all manner and size, to bring purpose-driven design to life. I am a driven, smart, energised graphic designer with a flair for all things design.

My strengths lie in defining effective brand positioning, crafting compelling, appropriate graphics and designing intuitive visuals across a variety of media that deliver on a business’ bottom line. I enjoy helping brands grow and improve their business’ bottom line through design. I find it energising assisting clients realise their design needs. I focus on understanding client needs and translating them into appropriate artwork.

I comfortably handle Through The Line design work and carry a diploma in graphic design along with over 20 years of agency and freelance work experience.

After graduating from Damelin Computer, where I completed a diploma in Digital Publishing and Imaging, I was hired at Bell House Advertising. I worked as a graphic designer, under the guidance of an old advertising agency mogul, Robert Rayner, for four years. At Bell House I was responsible for designing all the advertisements and corporate identities for our clients, and, after our Media planner left, the responsibility of media buying and invoicing also fell on my shoulders. Being my first job, it was a truly comprehensive introduction into the advertising business.

Sadly Robert passed away in early 2002 and that signaled the closing of a chapter for me. I felt it was time to move on. I began working at Toyota SA Motors in mid 2002, in their in-house Graphic Design Department, aptly named ‘Applecore’. I spent four fulfilling years working at Toyota, won a Customer Service Excellence Award, began studying for my IMM before deciding it was time to pause my career and have my first child. I began my freelance graphic design career when my first son was 6 months old. My first client is still with me today, more than ten years later.

Over the years I have acquired various clients, working on all things print, web and digital. Have a look at the Work section on my website to see what I have done over the years. Please contact me via email, claudia@cdesignz.co.za for a quote or discuss your design requirements.